Swatch × Prospect 100
Brand Identity, Brand Application, Competition
Featured in the Top 25 of the Prospect 100 global design competition, this adaptable monogram was created as an extension to the Swatch identity. Challenged with creating a pattern for the renowned watch company, this solution revolves around a 12x12 circular grid, as dictated by a traditional clock face. Within this grid, there are limitless combinations and executions to be explored, creating abstract, flowing visuals and playful type systems.
